Mijia
Mijia is Xiaomi’s official smart home sub-brand. It provides a wide range of IoT devices to build a simple, connected smart living environment for families.
Ecosystem brands
Redmi
Redmi is Xiaomi Group’s independent sub-brand. It develops high cost-performance electronics including smartphones, wearables and smart home products for global young users.
Xiaomi
Xiaomi is a global tech brand famous for reliable electronics and smart IoT ecosystem. Redmi focuses on cost-performance gadgets while Mijia delivers full smart home devices for everyday life.
Doco
DOCO is an innovative personal care electronics brand focusing on smart beauty gadgets. It delivers high-performance hair dryers, electric shavers and oral care products with stylish design and advanced technology.
LIVEN
Liven specializes in home kitchen small appliances, focusing on practical, safe and high-performance cooking devices. It provides air fryers, electric hot pots, blenders and other kitchen gadgets to simplify daily home cooking.
Baseus
Baseus is a global consumer electronics brand focusing on digital accessories and mobile power solutions. It creates stylish, reliable and innovative charging, audio and car electronics products for daily use.
Miiiw
MIIIW is a Xiaomi ecosystem consumer electronics brand founded in 2015. We design minimalist, reliable peripherals, power banks and charging solutions for daily smart life.
Viomi
Viomi is a Xiaomi ecosystem brand for smart home appliances, including water purifiers, washing machines and kitchen IoT products.
Joyoung
Joyoung is a leading Chinese small home appliance brand founded in 1994. It develops reliable kitchen appliances. A selection of Joyoung products are available on Xiaomi Youpin.
70mai
70mai focuses on smart car electronics, mainly dash cams, car rearview mirrors and vehicle accessories.
Dreame
Dreame is Xiaomi ecosystem brand for home cleaning, offering cordless vacuum cleaners and robot vacuum mops.
SOOCAS
SOOCAS creates personal care products including electric toothbrushes, hair dryers and oral care devices.
PETKIT
PETKIT is a Xiaomi ecosystem pet smart brand, selling pet water feeders, pet toilets and smart pet supplies.
Haylou
Haylou develops affordable wireless earbuds and smart watches for the Xiaomi ecosystem.
IMILAB
IMILAB designs smart home cameras and security monitoring devices under Xiaomi ecosystem.
Smartmi
Smartmi focuses on air conditioners, air purifiers, fans and climate-control smart home products.
Oclean
Oclean is specialized in ultrasonic electric toothbrushes and oral care smart devices.